Introduction

In a digital landscape where streaming platforms dominate, music licensing remains complex, often favoring intermediaries over artists. I set out to design the homepage for a blockchain-powered music licensing platform, where artists can sell their music directly, and buyers can license tracks with transparent ownership.

This case study focuses on the homepage design, the first touchpoint for users, ensuring it effectively communicates the platform’s purpose while balancing artist discovery and licensing accessibility.

Problem Statement

Most existing music platforms cater to streaming or offer non-transparent licensing models. Artists often get paid a flat rate, and buyers struggle with unclear ownership rights. The challenge was to design a homepage that:

Research & Competitive Analysis

I analyzed Artlist.io, YouTube Music, and NFT-based music platforms to understand their strengths and gaps.

Platform Strengths Weaknesses
YouTube Music Large catalog, seamless streaming No licensing, not designed for commercial use
Artlist.io Subscription-based licensing for creators Artists have little control over pricing & rights
NFT Music Platforms Ownership transparency, direct artist payments UI is often complex, lacks mainstream accessibility

Key Takeaways: The homepage should emphasize artist control, easy licensing, and a familiar yet modern user experience.

Homepage UX Goals

  1. Clarity: Users should immediately understand that this is a licensing platform, not a streaming service.
  2. Artist Discovery: Highlight trending artists and featured music collections.
  3. Licensing Visibility: Make ownership & usage rights clear, but not intrusive.
  4. Conversion-Focused: Encourage users to browse, explore, and purchase tracks.

Design Solutions

1️⃣ Hero Section – First Impressions Matter

"Music Without Limits" remained the primary heading, ensuring familiarity while reinforcing the theme of unrestricted ownership.